Industry News
23 articles on industry news to help you grow your social media presence with real engagement.
Meta AI in Threads: What the New In-Stream Assistant Means for Creators
Meta is testing Meta AI inside Threads, letting people tag it in public posts and replies for answers in-stream. Here is what Meta AI in Threads means for creators and brands.
ReadTikTok Is the New Search Engine: How to Win at Social Search in 2026
A large share of consumers, and an even larger share of Gen Z, now search on TikTok instead of Google. Here is how social search works in 2026 and how to optimise your content to get found.
ReadThe UK's Under-16 Social Media Ban: What Creators and Brands Should Know
The UK government has announced a blanket social media ban for children under 16 by spring 2027. Here is what the under-16 social media ban includes and what it means for creators and brands.
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Instagram Algorithm 2026: Why Shares and Saves Now Beat Likes
The Instagram algorithm 2026 conversation keeps pointing to the same shift: distribution now favors DM shares, saves, and watch time over likes and follower count. Here is a clear read on what appears to be changing and how to adapt.
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Instagram Links in Captions: What the New Test Means
Instagram is testing the ability to add links directly inside post captions, one of its most requested features. Here is what links in captions could change for creators and brands.
ReadTikTok Wants Longer Videos Now: The 2026 Shift to 3 to 5 Minutes
TikTok's 2026 algorithm is heavily rewarding high-quality videos in the 3 to 5 minute range as it chases the sit-back-and-watch audience. Here is what the shift means for creators.
ReadSocial Media at the Midpoint of 2026: The Shifts That Actually Matter
Half of 2026 is gone. Here are the real shifts in social media this year that are moving reach, revenue, and strategy, and the noise you can safely ignore.
ReadFacebook Is Quietly Winning Back Creators in 2026
Everyone wrote Facebook off years ago. In 2026 the data tells a different story: Reels payouts, a high-spending audience, and Groups are pulling creators back.
ReadWhat Q1 2026 Creator-Earnings Data Actually Tells Us
Five major creator-earnings reports landed in Q1 2026 with conflicting headlines. Read together they tell a coherent story — the creator middle class shrank, the bottom expanded, and the top consolidated. A practical synthesis of what the data actually means for working creators.
ReadHow Platforms Are Quietly Demoting AI Content in 2026 — Even When It's Disclosed
The headline rule is 'AI is fine if you disclose it.' The actual algorithmic behaviour in 2026 tells a different story. A look at what the platforms are doing behind the scenes, the data showing AI content getting throttled, and the signals creators can use to stay visible.
ReadTikTok After the USDS Deal — What Actually Changed for Creators in 2026
The USDS deal closed in January. Four months in, the practical changes for US creators have arrived — and most of them are not what was predicted. A clear look at the new ownership structure, the algorithm behaviour, the monetization changes, and what to plan for.
ReadWhy Micro-Influencers Under 10K Followers Are Landing $500–$5,000 Brand Deals in 2026
Brands have stopped chasing follower counts and started chasing audience match. The numbers behind why creators with smaller audiences are out-earning much bigger accounts in 2026 — and the playbook to position yourself for the same.
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Instagram & TikTok's AI Disclosure Rules in 2026 — The Compliance Guide Creators Keep Getting Wrong
Both platforms are now actively enforcing AI-content disclosure. What you must label, what you don't, what gets your account flagged, and the practical workflow creators are using to stay compliant in 2026.
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TikTok Shop Is Eating Amazon's Lunch — How Creators Are Profiting in 2026
TikTok Shop's GMV is now closing in on Amazon's apparel category. A practical look at what's actually working for creators on the platform in Q2 2026 — the mechanics, the numbers, and the playbook the top sellers are running.
ReadAI Influencers Are Hitting Millions of Followers — Here's How Creators Are Building Them in 2026
Virtual creators like Aitana López and Milla Sofia are pulling seven-figure audiences and landing real brand deals. A practical look at the tools, workflows, and economics behind building an AI influencer in 2026.
ReadThe Rise of AI Video: Best Tools for Short-Form Content in 2026
A deep dive into the AI video tools transforming TikTok, Instagram Reels, and YouTube Shorts creation. From Opus Clip to Runway ML, here's what works, what it costs, and how to use it.
ReadAre AI Agents Replacing Social Media Managers?
AI agents can now schedule posts, write copy, analyze sentiment, and optimize posting times. But are they really replacing human social media managers? A balanced look at what AI can and can't do in 2026.
Read10 Social Media Predictions for 2026 That Will Reshape Your Strategy
From AI-generated content to decentralized platforms, here are the top social media predictions for 2026 that marketers and creators need to prepare for right now.
ReadYear in Review: The Biggest Social Media Trends of 2025
A comprehensive look back at the social media trends that defined 2025. From the rise of social commerce to algorithm shifts and new platform dynamics, here is everything that shaped the industry this year.
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Instagram Algorithm Update October 2025: What Changed and How to Adapt
Instagram rolled out major algorithm changes in October 2025. Here is what creators and brands need to know about the new ranking signals, content distribution shifts, and strategies to maintain reach.
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Instagram Algorithm Changes in 2025: What You Need to Know
Instagram's algorithm has undergone major shifts in 2025. Understand the new ranking signals, the decline of hashtag discovery, and the rise of AI-powered content recommendations.
ReadAI Tools That Are Transforming Social Media Management
Discover the AI-powered tools reshaping how brands create content, analyze performance, and engage audiences. A practical overview of what works, what is overhyped, and what to adopt now.
ReadHow to Spot Fake Engagement and Protect Your Brand
Learn to identify fake followers, bot comments, and inflated metrics before they damage your brand or waste your marketing budget. A practical guide to separating real influence from manufactured numbers.
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