Engagement Rate Calculator

Calculate your social media engagement rate and see how you compare to industry benchmarks.

Platform

Followers

Average Likes per Post

Average Comments per Post

Average Shares per Post (optional)

How is Engagement Rate Calculated?

The engagement rate measures how actively your audience interacts with your content. It is calculated using the following formula:

Engagement Rate = ((Likes + Comments + Shares) / Followers) x 100

A higher engagement rate indicates that your content resonates well with your audience. Rates vary by platform, audience size, and content type. Accounts with fewer followers often have higher engagement rates.

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