Profile Audit Checklist

Use a high-quality, recognizable profile photo that represents your brand. Faces perform better than logos for personal accounts.

Choose a username that's easy to search, spell, and remember. Include a keyword if possible (e.g. @janefitnesstips).

Include a searchable keyword in your display name to improve discoverability (e.g. 'Jane Smith | Fitness Coach').

Write a compelling bio that explains who you are, what you offer, and includes a call-to-action. Use line breaks for readability.

Add a link to your website, landing page, or use a link-in-bio tool (Linktree, etc.) to drive traffic.

Post Reels regularly to take advantage of Instagram's algorithm boost for short-form video content.

Switch to a Business or Creator account to access analytics, contact buttons, and promotion tools.

Reply to comments on your posts within the first hour. Engage with your community's content too.

Create branded, consistent highlight covers that organize your best Stories content into categories.

Maintain a cohesive visual style across your feed with consistent colors, filters, or layout patterns.

Give highlights clear, descriptive names so visitors can quickly find relevant content.

Use a mix of niche, medium, and broad hashtags (5-15 per post). Research and rotate your hashtag sets regularly.

Post at least 3-5 times per week at consistent times when your audience is most active.

Add email, phone, or address to your business profile so potential customers can reach you easily.

Choose the most relevant business category for your profile to help Instagram understand and recommend your account.

Leverage Instagram's Collab posts and Remix features to tap into other creators' audiences.

Add descriptive alt text to your images for accessibility and additional SEO benefits within the platform.

Pin your 3 best-performing or most important posts to the top of your grid to make a strong first impression.