UTM Link Builder

Add campaign tracking parameters to your URLs for accurate analytics in Google Analytics, Mixpanel, and other tools.

Fill in the required fields above to generate your URL...

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs that help you track where your traffic comes from in analytics tools like Google Analytics.

utm_sourceRequired

Identifies which site or platform sent the traffic (e.g. google, newsletter, instagram).

utm_mediumRequired

Identifies the marketing medium (e.g. cpc, email, social, banner).

utm_campaign

Identifies the specific campaign or promotion (e.g. spring_sale, product_launch).

utm_term

Identifies paid search keywords (e.g. running+shoes). Mainly used for paid search campaigns.

utm_content

Differentiates similar content or links within the same ad (e.g. logo_link vs text_link). Useful for A/B testing.

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